It’s not all doom and gloom on the high street…

It’s always a great feeling to learn that our painstaking creative and strategic efforts have made a real difference.

I’ve just found out that our It’s in Nottingham campaign, designed to let people know what a great place Nottingham is for shopping, has had a really positive impact on the city and given a huge boost to members of the retail Business Improvement District (BID).

Footfall for December was up by 7.5% compared to the same time last year, outperforming other towns and cities which saw a smaller rise of 5.1%. And better yet, November saw an increase of 10% from 2010!

Back in July (after winning the pitch against several other national agencies), we were asked to create a brand proposition that would place Nottingham firmly on the map as the retail capital of the East Midlands. And so “It’s in Nottingham” was born! Not just a brand but a call to action.

A comprehensive, integrated campaign was launched, creating in the region of 10 million opportunities to see/hear our messages. This created a really strong platform in the run up to Christmas (hence the brilliant footfall results), from which we can now launch our campaign for the whole of 2012.

If you’ve not been, go and take a look, you won’t be disappointed. Make sure you don’t miss the flagship Paul Smith store, it’s where he’s from you know.

An Emotional Christmas #ThrowbackThursdays

What do I like the most about the run-up to Christmas…? Lights being turned on, deciding what presents to buy, woolly hats and rosy cheeks, Christmas songs, the Christmas Party (heck yes!), the cheesy jumpers or maybe even the mulled wine? Well yes I do like these but… I LOVE the Christmas adverts! And it…
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Another Nick Cave Tribute!

Posted by on Jul 21, 2014; 09:31
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With my love for Nick Cave, I was delighted to see the first full-length trailer for the new Nick Cave documentary ‘20,000 days on earth’ has arrived. Watch it here and stare with amazement. Account Exec Sam was next and celebrations were in order – Sam got the results of his Business Studies degree that…
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Plenty of Lovin’ to go Around

Posted by on Mar 10, 2014; 11:25
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It’s been a while but it is official, the weekly JB Friday Lovin’ is back! With the sun finally starting to raise its head after a long wet winter, it is safe to say the JB boys and girls are definitely in the mood for lovin’! As it was my first ever Lovin’ session, it…
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Meme me up Scotty

Posted by on Mar 15, 2013; 11:35
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What is a meme? A meme is defined as “an idea, behavior or style that spreads from person to person within a culture.”. Memes pervade all aspects of our lives, from music to food, architecture to religion. Some are relatively simples to spot, such as trends in fashion, others are more niche – see “the…
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This week I’ve openly and willingly allowed myself to be experimented on. My new found status as a lab rat is all down to a unique social media experiment, developed by Peter Molyneux at 22Cans. The premise is a simple one. Download the Curiosity app and you are presented with a floating white cube in…
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