It’s always a great feeling to learn that our painstaking creative and strategic efforts have made a real difference.

I’ve just found out that our It’s in Nottingham campaign, designed to let people know what a great place Nottingham is for shopping, has had a really positive impact on the city and given a huge boost to members of the retail Business Improvement District (BID).

Footfall for December was up by 7.5% compared to the same time last year, outperforming other towns and cities which saw a smaller rise of 5.1%. And better yet, November saw an increase of 10% from 2010!

Back in July (after winning the pitch against several other national agencies), we were asked to create a brand proposition that would place Nottingham firmly on the map as the retail capital of the East Midlands. And so “It’s in Nottingham” was born! Not just a brand but a call to action.

A comprehensive, integrated campaign was launched, creating in the region of 10 million opportunities to see/hear our messages. This created a really strong platform in the run up to Christmas (hence the brilliant footfall results), from which we can now launch our campaign for the whole of 2012.

If you’ve not been, go and take a look, you won’t be disappointed. Make sure you don’t miss the flagship Paul Smith store, it’s where he’s from you know.

After a recent review I’m pleased to announce that Jacob Bailey has been accredited with the BSi ISO14001 environmental management standard for another 3 years. This is great news – although we’re a low risk organisation it doesn’t stop us from striving to minimise the impacts that we do impose on our environment. We have…
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Pinterest has been around for a couple of years now, but 2012 is the year that it’s finally broken through into the mainstream. And about time too! If you’re not already using Pinterest I’d thoroughly recommend you request a joining invitation and come join the creative fun. It’s basically an online pinboard that you connect…
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I’m pleased to announce that Jacob Bailey are the proud sponsors of the Financial category at the Marketing Week Engage Awards 2012! The Grosvenor House Hotel is the venue for “the biggest party in the marketing calendar” where 1,500 of the creative industry’s biggest movers and shakers will come together to celebrate the most effective…
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There’s one thing in our industry we should never overlook. I’m talking about the obvious. Because everything we do is geared toward taking an often complex series of ideas or messages and distilling them down to a pinpoint of absolute and undeniable clarity. So people just get it. Straight away. We’ll surprise and delight our…
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Dans Le Noir is a concept restaurant with venues all over the world (including East London), where guests dine “in the dark” hosted by blind waiters. Our host for the night was a young, enthusiastic guy named Trevor. It’s somewhat daunting at first when you enter a pitch-dark room, but slowly you begin to discover…
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