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Only Trevor could see…

Posted by on Jan 23, 2012; 15:46
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Dans Le Noir is a concept restaurant with venues all over the world (including East London), where guests dine “in the dark” hosted by blind waiters. Our host for the night was a young, enthusiastic guy named Trevor.

It’s somewhat daunting at first when you enter a pitch-dark room, but slowly you begin to discover your other senses. As we were led to our table all we could do was transfer our trust onto Trevor – we were in his world now.

A few minutes later, paranoia kicked in. How am I going to eat my food when I don’t know what’s on my plate or where on my plate it is? As it turns out, it’s really quite simple… You jab at your food with your finger then lift it with your fork – messy, but easy! I could hear Trevor chuckling behind me as I struggled in the dark, dropping my fork twice and probably even some food.

Next on the list, pouring your own wine. That’s easy too – just don’t order any!

Trevor came to us whenever we called his name. It’s amazing how, in such a short space of time, he remembered our voices, while not only waiting on us, but 3 or 4 other tables.

I loved the spirit of the place. The hosts were absolutely amazing, with their own techniques for working efficiently – dodging each other “watch out!” to make sure they’re working the room in harmony “watch in!”

Apart from the food, which is expertly crafted to focus your taste buds and sense of smell, Dans Le Noir gives you a real-life perspective of being visually impaired. It’s a great way to raise awareness about blindness and disability in general – and the food’s fantastic too!

Pinboard Wizard!

Posted by on Feb 16, 2012; 09:35
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Pinterest has been around for a couple of years now, but 2012 is the year that it’s finally broken through into the mainstream. And about time too! If you’re not already using Pinterest I’d thoroughly recommend you request a joining invitation and come join the creative fun. It’s basically an online pinboard that you connect…
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How To Get The Elephant Into The Room

There’s one thing in our industry we should never overlook. I’m talking about the obvious. Because everything we do is geared toward taking an often complex series of ideas or messages and distilling them down to a pinpoint of absolute and undeniable clarity. So people just get it. Straight away. We’ll surprise and delight our…
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It’s not all doom and gloom on the high street…

It’s always a great feeling to learn that our painstaking creative and strategic efforts have made a real difference. I’ve just found out that our It’s in Nottingham campaign, designed to let people know what a great place Nottingham is for shopping, has had a really positive impact on the city and given a huge…
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New Year & Another New Arrival

Posted by on Jan 9, 2012; 18:04
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So Christmas has been and gone and 2012 is upon us. Same old story – ate too much, drank too little, and it all went by in the blink of an eye. Feels like only yesterday that I was sitting by my Windows 95 PC waiting for the millennium bug to hit, but I digress……
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In creativity we trust…

Posted by on Dec 16, 2011; 11:24
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It wasn’t until I volunteered to help the Graeme Robertson Trust a few years ago that I realised how tough things really are for design graduates these days. Graeme Robertson was an inspirational figure in Direct Marketing and a mentor to many of today’s leading lights in the industry. The Trust celebrates his memory by…
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