We were tasked by the Association of British Insurers, the UK’s leading financial services trade association, to develop a brand name and identity for their climate change initiative, ClimateWise. The brand is now well established both within the financial services industry and in the international climate change arena, and has seen recognition from HRH The Prince of Wales.
Following our work developing the brand, we were tasked with designing and managing the ClimateWise launch advertising campaign. This ran in the national press, financial and insurance trade publications and on the ClimateWise website. Following the campaign, participation in the initiative more than doubled to over 30 companies.
Two years on and it was recognised that ClimateWise needed a boost to raise awareness and remind the finance industry what they stood for. With a schedule of events and direct mail planned, Jacob Bailey were tasked with re-engaging the audience in an emotive way. We created a video presentation, which was versatile and flexible enough to suit all requirements.
