Following on from the success of our first MSN homepage takeover we worked with Confused.com to deliver a co-branded takeover in January. Designed to lock in with their TV commercials, we brought the Nectar points offer to life online through a story telling approach and carefully constructed inter-linking animations. Once again, our use of a transparent overlay rather than a traditional float allowed for disruptive techniques that really grabbed attention.
Confused.com have a fantastic brand profile and Cara has become an instantly recognisable character on our TV screens. The challenge for Jacob Bailey was bringing Cara to life within a homepage takeover on MSN. With a strong, narrative-led approach, clever animation and simple, clear messaging, we created a digital design that outperformed every homepage takeover that confused.com had previously published.
In fact, with an average Click Through Rate of .36% (peaking at .45%), this campaign surpassed the industry average established by DoubleClick by more than 300%. From animated web banners to storyboarding and animatics, we worked closely with confused.com to ensure their digital communications would continue to go from strength to strength.
