KALEIDOSCOPE
This is a landmark property development in the centre of Cambridge from national house builders Crest Nicholson. Our brief was to produce a campaign that had real stand-out and represented the distinctive architecture of the development. Our response was Kaleidoscope. We supplied a full range of marketing materials, including interactive touch screen sales centre displays and brochures aimed at the lucrative overseas market.
MERIDIAN GARDENS
This unique development required an innovative marketing campaign to establish it as a premium product and create an aspirational ‘lifestyle’ proposition. From the outset, we combined imaginative thinking with meticulous attention to detail. Apartments were quickly sold, with one going for the highest price per square foot ever for an apartment in Newmarket, and all during the worst recession of recent times!
REAL
When Rydon Homes tasked us with creating a sub brand for REAL, their homes targeted at everyday people, we looked to really break the mould. With the strapline ‘Everyday Homes for Everyday People’ we turned traditional property marketing on its head, parodying convention by using dummies in humourous situations, with immediate client approval. Another great example of our boutique property marketing service generating excellent results!
