To increase their global customer base, Dulux were looking to create a viral communication to reach new audiences. Jacob Bailey developed the concept of an interactive game that was not only fun and engaging to play, but also captured colour and style preferences about the user as they went through the stages of the game. This would provide much richer customer information that we could use during future targeted direct marketing campaigns.
Each year Dulux produce a book known as the Colour Envelope, which gathers thoughts from world-leading fashion designers, interior designers, graphic designers and photographers to push the new colour trends for the coming year. With a global audience of journalists and industry professionals, Jacob Bailey were asked to bring the book to life through digital technology and create a communication piece that really encapsulated the new trends. We created a fully interactive digital experience (delivered in 10 languages), each on a locally branded USB stick. This drew the audience in and promoted AkzoNobel and Dulux as leading colour and interior design trendsetters.
This fun and engaging website exactly met the client’s brief, with excellent interactive features, such as forums, mouse painters, VIP login areas and regular quizzes.
