Our Approach

At Jacob Bailey we’re often asked what we do. The answer is simple. We improve our clients’ P&L and positioning. How? By Connecting Relevance through Data, Technology and Creativity with a strategy first approach.

And the reason why? Because we’re about creating Brilliant Experiences…with a little bit of magic.

We know that results on your P&L are what really count and that your brand’s positioning, at the organisational or product and service level, impacts revenue.

The moment you stop measuring is the moment your business stops improving. Businesses have to become more intelligent over time; otherwise how are you going to know what’s driving business success?

But we need insight. By asking the right questions we gather data that makes a real impact and has a real business value, rather than simply valuing the information you have. It’s not about big data; it’s about big answers. We harness technology to bring your brand closer to your audience while enhancing the experience – critical to the success of modern organisations. As are creative ideas driven by insight.


COMBINING SCIENCE & MAGIC
OUR i5 PROCESS

We’re creative through and through, but our thinking is always underpinned by strategy. Our unique i5 approach combines strategic science with creative magic to truly understand your brand and audiences.

With every i5 cycle we become more Intelligent Over Time. With greater intelligence, we enhance our understanding of what  is genuinely driving your P&L and positioning… and so improve both.”

i5 i5 i5 i5 i5 i5 i5 i5 i5 i5 i5
i5

Interrogate

The moment you stop measuring is the moment you stop improving as a business. Which is why our i5 is a cyclical process. With each iteration we review what worked well and where there is room for improvement, tracking those all important results to show where we are improving your P&L and positioning. What further insight can we now gain from data? Has the technology brought the brand closer to the customer? Can the creative evolve to achieve further stand out and response? As the environment continues to change, we continue to Connect Relevance to ensure we’re creating Brilliant Experiences, and becoming more Intelligent Over Time.

i5

Investigate

It’s about the macro environment and building a picture of your organisation within your marketplace – where you are going, your vision and your objectives. Pulling together relevant existing and secondary research, we examine the political, economic, social, technological, legal and environmental issues you face, including your competitor landscape, and spot any gaps in our knowledge.


i5

Insight

Having identified the gaps in our knowledge, now we can start to fill in the blanks. At this stage we are thinking about the micro environment – your people and your customers and what we need to do to meet their needs and your business objectives. What keeps them up at night? What are their issues and challenges? How do these differ across profiles and segments? It’s all about Connecting Relevance through client and customer-facing Science & Magic Labs that ask the right questions to get the right answers - and draw out those golden threads of insight that really impact your business.

i5

Implement

We’re a fully-qualified agency providing best practice project delivery that proves you don’t have to be chaotic to be creative. We’ll keep you informed every step of the way and ensure that your projects are delivered on time and on budget.

i5

Inspire

With everything we have learnt we will have moved from the problem as defined to the problem as understood. Our insight will enable us to develop creative thinking that brings the Science and the Magic together, creating a Brilliant Experience for you and your customers.


Leading Lights

Our approach really delivers for our clients. But don't just take our word for it. From the Dadis to the DMAs we’ve been shortlisted, runners up and outright winners year-on-year for a cabinet full of awards. It’s no coincidence that nearly all awards are judged on strategy, creativity and results – three things we’re very passionate about.