A brand with a colour palette which is in tune with the place it represents and is taken from its beaches, rivers, streets, fields and skies.
A site focusing on Ipswich but signposting to complementary websites where appropriate for the visitor.
Using social channels for highly targeted visitor campaigns.
A new brand was required through which to communicate to residents and visitors to the town. A website was required to be the official online guide to Ipswich, promoting the town and its links to Suffolk as the county town.
We felt Ipswich and Suffolk offers visitors a huge patchwork of things to do and explore and therefore that should be our inspiration. So, we created a brand that begins to tell that story. A story where the elements can be manipulated and evolved to help show off Ipswich as more than just a town centre, and instead act as a true reflection of the diversity that it offers. A brand that can embrace photography, pattern and iconography in whatever media it’s applied to and never lose its way.
The website showcases local knowledge and storytelling and integrates with Trip Advisor to provide the latest reviews on the best places to visit.
increase in page views (YOY)
increase in pages/session (YOY)
increase in the average session duration (YOY)