Taking BT Wholesale Back to Basics

BT Wholesale count many of the world’s leading communication providers among their customers. As a BT brand, reliability is second to none but innovation is also a key business driver.

Better Business

Through our Science and Magic Labs we lifted the lid on the BT Wholesale Brand to really understand what makes their business tick.

Design, Branding & Technology

We developed a consistent and engaging look and feel that drove brand recognition and helped BT Wholesale really stand out in the market place. We rolled this out through integrated collateral and bespoke technology platforms such as our BT Decision Tree.

The Proposition

Working closely with our client, we helped them to understand what they needed to say and to whom across their product portfolio.

The Statistics

increase in open rates

increase in click through rates at launch

The Problem

Telecoms wholesale combines a wide variety of ever-changing products and sub-products with well established brand perceptions. BT Wholesale were struggling to change perception and their collateral had become fragmented without clear and consistent messaging. They needed to get back to basics.

The Solution

Working closely with BT Wholesale through our Science and Magic Labs, we helped them clarify their product and brand propositions and developed a pitch book which allowed the sales team to sing from the same hymn sheet. This all came together with a creative look and feel that was consistent, recognisable and supported key messages while re-energising their customer base by Connecting Relevance.

To the top! Smokes....

Jacob Bailey London

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