Delicious and on your doorstep


Vivid, original photography featuring the local producers and their attention-grabbing, over-sized products.


Regional TV advertising enabled the East of England Co-op to reach millions of people with their message.


It was vital that this campaign integrated with a consistent in-store experience. Making Sourced Locally products easier to find, identify and understand was a key priority for this brief.

The Problem

All of the major supermarkets champion their local produce but few, if any, have the credentials of the East of England Co-op in working with their producers. We needed to tell this story in an authentic and engaging way whilst reaching new customers through awareness media.

The Solution

One of the greatest attributes of Sourced Locally is the strong partnerships which have been developed between the East of England Co-op and the 100's of local businesses who supply them with brilliant products. So we asked people like Laura and Robert at Fairfields Farm Crisps to talk about why working with their Co-op is so important to their business across a fully integrated campaign.

To the top! Smokes....

Jacob Bailey London

93 Tabernacle St, London, EC2A 4BA
020 7729 0934

Jacob Bailey Suffolk

1 Woodbridge Road, Ipswich, Suffolk, IP4 2EA
01473 215656

Jacob Bailey Nottingham

Cumberland House, Nottingham, NG1 6EE
0115 684 0990

Jacob Bailey New York

215 Water St, Ground Floor, Brooklyn, NY 11201
+1 (646) 851 2260