Style, cutting-edge design and a great location

Spacious loft-style apartments and panoramic penthouses on the Southend High Street, only a stone's throw from the popular seafront.

Brand Identity

For the conversion of one of Southend's Edwardian architectural icons we were asked to create a brand that reflected both its history and its future.


A bright and engaging brochure created high impact and provided product detail.


Carefully targeted local press ads generated awareness and intrigue about this prominent new development.

The Problem

The focus was on selling as many properties off plan as possible. For prospective purchasers, understanding the extent of the space you will be getting is a crucial part of the decision making process.

The Solution

The name The Drapery comes from the fact that the building used to house a well-known drapery & department store. This was aligned with bold, neon colours, a mix of retro and modern font styles along with inspirational CGI and photography to bring the product to life and communicate a lifestyle of luxury loft living.

The larger, tabloid sized format brochure gave the carefully drawn and scaled floor plans the room they deserved.

The Statistics

of all units sold within 3 months of going on sale

To the top! Smokes....

Jacob Bailey London

93 Tabernacle St, London, EC2A 4BA
020 7729 0934

Jacob Bailey Suffolk

1 Woodbridge Road, Ipswich, Suffolk, IP4 2EA
01473 215656

Jacob Bailey Nottingham

Cumberland House, Nottingham, NG1 6EE
0115 684 0990

Jacob Bailey New York

215 Water St, Ground Floor, Brooklyn, NY 11201
+1 (646) 851 2260