STYLE, CUTTING-EDGE DESIGN AND A GREAT LOCATION

Spacious loft-style apartments and panoramic penthouses on the Southend High Street, only a stone's throw from the popular seafront.

The Problem

The focus was on selling as many properties off plan as possible. For prospective purchasers, understanding the extent of the space you will be getting is a crucial part of the decision making process.


The Solution

The name The Drapery comes from the fact that the building used to house a well-known drapery & department store. This was aligned with bold, neon colours, a mix of retro and modern font styles along with inspirational CGI and photography to bring the product to life and communicate a lifestyle of luxury loft living. The larger, tabloid sized format brochure gave the carefully drawn and scaled floor plans the room they deserved.

%

of all units sold within 3 months of going on sale

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