We worked with Crest Nicholson to create a vision for a new village in Ashford, Kent, a place where ultimately 1000s of people will live.
The Problem
The issue for developers, Crest Nicholson, was how do they make such a large scale development feel personal to potential buyers and how do they differentiate from other similar new build developments in the area?
The Solution
Our strategic and creative approach has provided the inspiration for a new community in which thousands of people will live.
Finberry is not just a housing development. It's a way of life. A place to put down roots and feel part of a community. We created a brand toolkit to ensure that we embedded the spirit of that vision in everything we produced, from emails and brochures to ad campaigns or signage.
A development of this size doesn't happen all at once! As the overarching place name of Finberry was established, each phase was given its own unique name with visual styling to clearly show that it belonged to the Finberry development.
It was also important to maintain the vision of idyllic village life, a safe community with clean air to breathe, as this will always be attractive to people buying a new home.
If you're looking for property marketing support, contact us today. Let's do something brilliant together.
new homes
year build program
video views before launch
