Vibrant living, historic city

Crest Nicholson's Kaleidoscope is a development of more than 300 new homes in the historic city of Cambridge.

Branding

An imaginative and eye-catching brand identity was created, demanding attention in a subtle and classy way.

Sales Centre

Large format, intuitive touch screens provided information that kept potential buyers engaged. It resulted in customers being better informed, meaning they could be dealt with more effectively.

Brochure

A beautiful, hard back brochure was produced combining the practical and rational reasons for buying with powerful emotional benefits.

The Problem

With its rich heritage and academic connections, Cambridge is one of the UK’s hotspots. Competition for new build properties is intense so Crest Nicholson needed the Kaleidoscope brand to help them really stand out from the crowd.

The Solution

So how did we come up with this name? Quite simply, our creative team believed that the colourful, circular architecture of the buildings resembled a Kaleidoscope and this provided the inspiration for our designs.


At every touchpoint, the feeling of boutique quality was accentuated through beautifully produced literature, reinforcing Kaleidoscope’s brand positioning.


We also helped Crest to take the development to market in the Far East where it has received significant investment.

The Statistics

8 phases of development

3 phases sold within 3 months

£624 per square feet achieved

To the top! Smokes....

Jacob Bailey London

93 Tabernacle St, London, EC2A 4BA
020 7729 0934

Jacob Bailey Suffolk

1 Woodbridge Road, Ipswich, Suffolk, IP4 2EA
01473 215656

Jacob Bailey Nottingham

Cumberland House, Nottingham, NG1 6EE
0115 684 0990

Jacob Bailey New York

215 Water St, Ground Floor, Brooklyn, NY 11201
+1 (646) 851 2260