We ran Science and Magic Labs with the Otis team in the US to really understand the perfect positioning for Otis and SkyRise.
Our approach was built around a carefully crafted tone of voice and authentic imagery that brought the SkyRise story to life in print and video.
We commissioned International Photography Awards 2016 Landscape: Architecture award winning photography in Paris to bring the product and the way people interact with it to life.
SkyRise is Otis’ premium elevator product and features in many of the world's most iconic buildings. Our task was to relaunch SkyRise and SkyBuild, its dedicated construction system, with sales collateral and a video for the World Elevator and Escalator Expo 2016 in Shanghai. And we had just a few short weeks to do it.
Through the Investigate and Insight stages of our unique i5 process, including Science and Magic Labs with key Otis stakeholders, we were able to really focus on a unique brand positioning for SkyRise. Confidently moving into our Inspire and Implement stages we brought short and personal elevator narratives to life through print and video, in both English and Chinese - on time and on budget. Our Interrogate stage revealed incredibly positive feedback at the Expo and enhanced brand sentiment.