THE PROBLEM AS DEFINED TO THE PROBLEM AS UNDERSTOOD

RBS

Our integrated approach to data, technology and creativity quickly took RBS from the problem as defined to the problem as understood.

The Problem

RBS wanted to communicate effectively with employees. But with offices up and down the country and a wide range of employee roles, how could they do this efficiently?


The Solution

ourvoice is a digital technology platform that allows users to set their preferences, but also learns their behaviour and serves content based on what they actually do. This innovative approach to internal comms became the obvious solution after we ran Science and Magic Labs and focus groups with RBS. We helped them move from the problem as defined – "We need to communicate internally" – to the problem as actually understood – "We need to share relevant information to a diverse range of locations and people that will truly help them to do their job better". At launch, we achieved impressive 50.8% open rates and 89.43% click through rates.

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at launch we achieved over 50% open rates

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with 89.43% of opens clicking through


What the client said

ourvoice was a first for Business and Commercial Banking and the pilot in Commercial Banking has proved that it will be a valuable tool to roll out to other businesses. The initial statistics have been incredible and provide us with the right information to understand how our communications land in the business.

Debbie Install
Senior Communications Manager, Internal Communications and Engagement Team, Business and Commercial Chief Operating Office, Corporate Banking Division, The Royal Bank of Scotland PLC

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