As part of the latest phase of our Stansted Express campaign, we organised an exclusive train naming event and introduced a new First Class ticket, so faster’s not only getting better, it’s a little more luxurious too!
One of the last to be introduced, a brand new, state-of-the-art Class 379 train was officially named in a well-attended event at Stansted last week. Go Discover, as she’s now known, will take you direct from Central London to the airport fast and fuss-free every 15 minutes.
Nick Barton, MD of Stansted Airport, commented: “It’s a great honour for me to officially name the latest train ‘Go Discover’. I am incredibly proud that we have the newest trains serving any airport in the country. We want every Stansted passenger to have the best possible experience and these superb new trains ensure those who choose the Stansted Express will get just that.”
And with the new First Class ticket you’re sure to feel like a VIP!
It’s not just the larger seats and extra legroom, the new ticket also allows you to fast-track through airport security and access the exclusive No. 1 Traveller lounge, where you can relax in award-winning style with complimentary refreshments, free wi-fi and TV, newspapers and magazines, and a fantastic view of the runway. With this new ticket you can enjoy a £20 saving when compared to purchasing these elements individually – making it a premium ticket without a premium price tag!
We’re now looking forward to the next phase of marketing and PR activity (including the arrival of the last of the 30 new 4-carriage trains), after successfully raising fresh awareness via our ads featuring actual members of staff and our recent summer ads which have more of a holiday focus.
Keep an eye on the blog for all of our latest ideas and please let us know what you think of the all-new Stansted Express service!
