Originally approached by BT Openzone to create a short-run digitally printed newsletter, Hotspots and Highspots was so well received it quickly became an online ezine, reaching a far wider audience. We carefully maintained the look, feel and production values of the printed article to create an eye-catching ezine that worked perfectly in digital form, with the added benefit of being fully trackable and measurable.
We’ve helped BT Openzone make the most of marketing partnerships with some of the UK’s top brands. This includes joint Wi-Fi offerings for Pizza Hut and Morrisons customers, which meet the demands of both sets of brand guidelines.
Our creative helped develop joint Wi-Fi offerings for both Morrisons and Pizza Hut customers, seamlessly bringing the BT brand together with their marketing partners’ own look and feel. This pilot included in-store posters, banners, tent cards and bollard furniture.
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