Perhaps the ultimate holiday destination, but certainly the ultimate in luxury, Grand Lucayan is a beach and golf resort on the beautiful Grand Bahama Island that truly delivers on its central proposition – The Grand Life. Taking inspiration from the colonial architecture of the hotel’s Manor House reception, with its sweeping views of the Great Lawn, stunning azure waters of the Caribbean and over 7.5 acres of palm fringed powder sand beaches, we developed a new logomark and brand identity that are both modern and classic. It’s an exciting time for Jacob Bailey and the resort as we push ahead together with an international rebranding exercise that is seeing all communications brought in line with the Grand Life proposition in both Europe and the US.
Central to the significant rebranding effort is our multi-channel, integrated approach to marketing Grand Lucayan effectively across the US and European markets. From press advertising to web banners, eshots through to promotional brochures, even dressing a whole airport, not to mention interactive touch screens and a new website on the way, the Grand Life proposition is rapidly gathering momentum!
Following a comprehensive photoshoot on location at Grand Bahama Island and the development of a brand guide, Jacob Bailey has swung into action, swiftly delivering an extensive range of new collateral for Grand Lucayan.
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