We’ve brought together a whole range of communications across multiple UK coach routes and created a consistent brand look and feel that has made production much easier for National Express to manage moving forward. The clean, fresh designs catch the eye without compromising the need for clear and accessible information graphics that everyone can follow. Jacob Bailey managed the whole process from initial concepts through to delivery of finished templates and artwork. The response to the refresh has been fantastic!
Our monthly email campaign for National Express East Anglia has seen us cover everything from half-term holidays to the World Cup! From initial concept through to final code and deployment, we’ve taken a fresh and engaging approach with every single eshot. This creative use of a template driven system has allowed for high levels of brand recognition, great stand out for National Express East Anglia and communications that feel fresh and engaging every month.
When ‘one’ railway rebranded as National Express East Anglia, Jacob Bailey were at the forefront of this extensive programme of work. In just nine weeks 600 items were designed – including everything from onboard signage through to TV advertising and the National Express East Anglia website. This exercise proved to be the foundation for some stunning, award-winning projects, like the 2008 Summer Campaign. Our Summer Breeze TV ads achieved 86% message take-out in NOP World’s survey results.
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