
Door drop can be a complex area that confuses even experienced agency and media veterans. Our direct mail teaser to promote TNT’s door drop service included a branded Rubik’s Cube and a simple card asking the recipient if they were ‘Puzzled By Door Drop’. Follow up calls enjoyed a fantastic response.

Distributed to over 400,000 households via the TNT Post network, we used hard facts about third world starvation to encourage response via mobile phone, resulting in a significant number of text donations.