A WEBSITE DELIVERING REAL REVENUE

Abellio Greater Anglia are a train operating company with flows from London Liverpool Street to Norwich, Southend and Cambridge. The concept of ‘Journey Better’ is at the heart of their brand.

The Problem

Abellio Greater Anglia’s website is a key communication and information channel for customers and was in need of a complete refresh, from both a technical and creative perspective. It was not responsive and delivered a poor user experience. Information was there, but it was difficult for users to find. The website’s performance was slow, leading to customer frustration.


The Solution

Persona development, restructuring, enhanced navigation based on user insight, wireframe development and an engaging creative design that brought the pages to life and promoted the benefits of train travel. All built on a custom platform, which was streamlined for performance and enabled complete integration for all customer information feeds and service teams.

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