Pushing the takeover medium to new limits

Confused.com have a fantastic brand profile which we brought to life with an MSN homepage takeover.

The Problem

How could we provide cut-through for Confused.com within the homepage takeover medium?


The Solution

With a strong, narrative led approach, clear messaging and sequential animation techniques that really pushed the takeover medium we created a digital design that outperformed every homepage takeover that Confused.com had previously published.

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Average click-through rate

%

Peak click-through rate

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Improvement on the industry average established by DoubleClick

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