Perhaps the ultimate holiday destination, but certainly the ultimate in luxury, Grand Lucayan is a beach and golf resort on the beautiful Grand Bahama Island that truly delivers on its central proposition – The Grand Life.

The Problem

The Grand Lucayan were not close to achieving capacity at their five-star complex and were resorting to heavily discounting in order to make-up the shortfall. A more premium image was required in order to maintain the correct pricing levels and become more attractive to a high-value European audience.


The Solution

Taking inspiration from the colonial architecture of the hotel’s Manor House reception, with its sweeping views of the Great Lawn, stunning azure waters of the Caribbean and over 7.5 acres of palm fringed powder sand beaches, we created a new logo, brand identity and image library that are both modern and classic.

Brand positioning was then communicated through a broad range of collateral, including interactive touchscreens at the hotel and airport.

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