We have recently rebranded London’s Greenwich Millennium Village; a development described as one of the most exciting and innovative residential neighbourhoods in Europe. 

The Problem

This scheme sits amongst a dense collection of competitor developments. We were asked by Countryside Properties to review and make recommendations for the brand strategy for this high-profile project.


The Solution

Using our i5approach, we worked through a comprehensive strategic framework. We started by investigating previous and current Greenwich Millennium collateral and competitor activity. We added to this by gaining an understanding of exactly why people have bought there. This insight allowed us to recommend a positioning territory of ‘village life in the city’, differentiating the scheme from its more urban competitors. 

 

This led to us creating a new brand identity that is being implemented and amplified across all customer touchpoints.


What the client said

Working closely with Jacob Bailey, we went through a robust process to create a new brand strategy and a fresh identity that really amplifies the brand positioning of village life in the city.

Jamie Woodrow - Associate Director of Marketing, Countryside Properties

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