Delivering on a new proposition and driving direct response

With comparison sites the dominant channel for new policies, conversion is increasingly driven by brand equity.

The Problem

In the saturated car insurance market Hastings Direct needed a hard-hitting proposition to drive response.


The Solution

We utilised the distinctive Harry Hastings brand style and created a no-nonsense door-drop which focused on the savings that customers could enjoy. Building trust through showing what premiums other customers were paying and bringing those savings to life. 

 

This approach tapped into a proven concept of behavioural economics which suggests that people follow people.

Number of years this banker pack has been in circulation

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