transforming the brand

Bringing 4,500 years of combined brewing experience to life.

The Problem

With a brand trapped in the past and an uncertain legislative future, the Independent Family Brewers of Britain needed to transform the way in which they are perceived by stakeholders and policy makers alike.


The Solution

Working in collaboration with all key stakeholders we co-developed a brand strategy and identity which now positions the IFBB as a vital part of Britain’s economy and heritage.

With over 47,000 people directly and indirectly employed by IFBB members, it is a significant organisation. In an uncertain time, they are now on brand, on message and ready for an exciting future.


What the client said

The friendly team at Jacob Bailey are highly professional and skilled at getting the very best from their clients. In just a few short sessions they quickly got to the heart of the IFBB brief, developing a narrative and visual identity that really brought our brand to life. The new identity, brochure and website have been transformative for IFBB, drawing on our rich heritage while positioning us as a vital part of modern British life with a brand that will stand the test of time.

Chris Welham, CEO, Wadworth & Director of the IFBB

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