Positioning Nottingham as one of the UK’s major cities

Nottingham city centre is rich in heritage, retailers and things to do. The Nottingham BID has consistently aimed high to achieve great results in the competitive place marketing landscape.

The Problem

Nottingham is an ambitious city that wants to compete for investment and visitor attractiveness against the UK’s main players.


The Solution

We created a striking new brand that would place Nottingham firmly on the map as one of the UK’s leading retail and leisure destinations.

Our creative strategy focused around a suite of powerful, dramatic photography that shows the city in a way in which it had never been seen before. Models were situated in front of iconic city centre landmarks wearing clothes all sourced from Nottingham based retailers, emphasising that whatever you may be looking for – It’s in Nottingham.

This was further endorsed by a comprehensive website and app that used technology to bring the target audiences closer to the brand.

£ M

of further investment secured

K

Christmas video views

£ K

of sales at Ted Baker, attributed to the 48 Hours of Fashion event


What the client said

Jacob Bailey have produced many excellent marketing campaigns and have played a key part in the BID’s success so far.

Nicola Tidy

Director, Nottingham BID

VIEW MORE CASE STUDIES