The Value of Time

From websites through to augmented reality apps, we unlocked the value of time for Network Rail.

The Problem

Network Rail had a clear brand position. They value our need for time. But their digital estate did quite the opposite.


The Solution

We dug deep to really understand the needs of Network Rail and their many audiences. Through vision setting workshops and an in-depth Agile process we placed users at the centre of everything we delivered. Through carefully choreographed iterations of development their website moved from reputation neutral to reputation enhancing. The intranet was completely reimagined with intuitive and genuinely helpful UX and UI. We helped them to bring mobile apps to life which put digital at the centre of the travel experience. Our solutions delivered great tech, but focused on a very real experience – saving everyone time.

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Increase in completion rates

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Increase in directness

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Reduction in task completion time


What the client said

Jacob Bailey’s unique approach to working with clients ensured they had an in-depth understanding of not only our business needs, but what made the diverse users of our websites and intranet tick. Every workshop streamlined the process and led to exceptional UI and UX solutions. Throughout every step of the process I felt that we were working in a true partnership and transforming the brand experience.

Alistair Jardine

Head Of Product, Network Rail

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