Otis.com – Made to Move You

From the Burj Khalifa to the Shanghai World Trade Centre, Otis are an industry leader in escalators, elevators and moving walkways around the world. Chances are, you’ve already travelled with Otis today.

The Problem

Otis invented the world’s first safety elevator 160 years ago and they now move billions of people every single day. But they never lose sight of the individual needs of both customers and passengers alike. Their digital presence just didn’t reflect their positioning as a brand and needed to work harder to drive revenue.


The Solution

We began by developing an in-depth understanding of the needs of the business and the needs of their audience. Through focus groups in the US and Shanghai we built detailed personas of the architects, building managers, product developers and marketers that would be using the site. This meant that the IA, page flows, UX and interaction design were built from the ground up to meet their needs. The new, fully responsive site has been launched in the UK with an immediate and significant impact on sales. Built with the flexibility to meet the needs of 92 countries and 21 languages this a truly global platform for a global brand.

%

increase in sales leads in the first 3 weeks

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