PROUD TO BE YOU

When Ryvita approached us to design a new website for this household brand we knew that it had to tell their story and become a central pillar of their brand positioning.

The Problem

Ryvita are building their brand around strong, independent and authentic women with a sense of fun and personality. The redesign of the website had to be central to that positioning, supporting Ryvita’s marketing plans and highly targeted, measurable digital campaigns moving forward. The first task was to review the personas and develop the right creative theme. That theme was ‘Proud To Be You’ and went on to inform every aspect of the site.


The Solution

From IA and page flows to wireframes and page designs, everything was built from the ground up with ‘Proud To Be You’ in mind. Social integration, typography, image selection, colourways and interactions were all designed to support that positioning through a site which is vibrant, energetic, authentic and 100% believable. 

The new site shows a Ryvita which exists in the real world alongside real women, inspiring them with ideas, recipes and true to life experiences. User journeys are carefully managed through the cross referencing of content, filters and searchability. User generated content - recipes, reviews and ratings - can all be submitted and engage the audience into deeper conversation with the brand. And of course, we showcased the full range of Ryvita products, beautifully supported by some engaging interaction design. In fact, why not take the ‘Toppings Generator’ for a spin yourself?


What the client said

We’re absolutely delighted and the feedback has been incredibly positive. From start to finish your team worked hard to deliver the right creative and technical solution for our very exacting requirements. The site includes a wealth of content and features, and will grow as our marketing programme evolves. The site will really come to life as our users contribute their own great recipes and ideas for living a healthier, happier life.

Lucy O’Mahony
Senior Digital Media Manager, Ryvita

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